Mamata Fertility Hospital is Southeast Asia’s biggest standalone fertility hospital based in Hyderabad. Big Bears was entrusted with the entire launch of MFH, grounded on a strong branding strategy – a strategy that evolved over time to further strengthen the connection with the target audience.
The core message was ‘fulfilling your dreams of parenthood’ where each and every word meant something more. Fulfilling itself was backed by the vast experience of the Doctors and Fertility Experts. Imagine Gynaecologists who have birthed more than 50,000 babies! Fertility Experts who have published their research in 100s of National and International journals. The state-of-art-technology, the high-end facilities, the success rates were all behind this one word. It was more than a word. It was the Brand Promise.
One very important aspect of the communication was internal branding. It said a lot about the 5-storey hospital and helped instill hope even before a patient had reached the consultation room. The communication had to be classy, touching, and maintain a soft tone of voice given the stature of the fertility hospital. It couldn’t shout out loud like the others.
Digital Marketing was used to target couples who were searching for Fertility Hospitals and ensure walk-ins. Here too, the communication was kept subtle, given the sensitive nature of the subject. It was almost in the form of poetry and not a direct hard-selling message. Then came the literature on various fertility-related topics which were written in a simple manner for everyone to understand, while introducing the highly sophisticated fertility treatments.
Films were made where some touched the emotional chord, some took one through the entire hospital – walk-through videos, and finally came the bytes from the Fertility Experts themselves who spoke about the various treatments. It was about disseminating information while building the Brand Image at the same time. Traditional Media like magazine ads was also used along with PR exercises like Press write-ups and interviews. Overall, the 360-degree campaign was a big success.
Mamata Fertility Hospital is Southeast Asia’s biggest standalone fertility hospital based in Hyderabad. Big Bears was entrusted with the entire launch of MFH, grounded on a strong branding strategy – a strategy that evolved over time to further strengthen the connection with the target audience.
The core message was ‘fulfilling your dreams of parenthood’ where each and every word meant something more. Fulfilling itself was backed by the vast experience of the Doctors and Fertility Experts. Imagine Gynaecologists who have birthed more than 50,000 babies! Fertility Experts who have published their research in 100s of National and International journals. The state-of-art-technology, the high-end facilities, the success rates were all behind this one word. It was more than a word. It was the Brand Promise.
One very important aspect of the communication was internal branding. It said a lot about the 5-storey hospital and helped instill hope even before a patient had reached the consultation room. The communication had to be classy, touching, and maintain a soft tone of voice given the stature of the fertility hospital. It couldn’t shout out loud like the others.
Best branding agencies in Hyderabad played a crucial role in shaping the entire communication strategy for MFH, ensuring every touchpoint resonated with the hospital's ethos.
Digital Marketing was used to target couples who were searching for Fertility Hospitals and ensure walk-ins. Here too, the communication was kept subtle, given the sensitive nature of the subject. It was almost in the form of poetry and not a direct hard-selling message. Then came the literature on various fertility-related topics which were written in a simple manner for everyone to understand, while introducing the highly sophisticated fertility treatments.
Social media marketing service in India was instrumental in reaching the right audience effectively. Films were made where some touched the emotional chord, some took one through the entire hospital – walk-through videos, and finally came the bytes from the Fertility Experts themselves who spoke about the various treatments. It was about disseminating information while building the Brand Image at the same time. Traditional Media like magazine ads was also used along with PR exercises like Press write-ups and interviews. Overall, the 360-degree campaign was a big success.
