The famous Beatle’s song ‘Money Can’t Buy Me Love’ may sound rebellious but as a matter of fact, some brands have outshone competitors with traditional media budgets on the dint of their powerful communication. Yes, Quality over Quantity.
Many aspiring companies with products as good as any other big brand just cannot believe that they can build their brand when they consider the huge advertising spends of established players, the celebrity endorsements, and the market reach. “Advertising? Well, not now or maybe later down the line,” is the probable answer. Big Bears has upended the myth by launching brands within budgets that would make Advertising and Marketing Pundits rewrite the rule books.
Then how is it possible and why others aren’t doing the same. It’s the power of strategy and creativity combined which helps Big Bears to come up with novel ideas of launching a brand or taking an existing one to the next level. Many world-famous brands have had humble beginnings with low-budget launches compared to the existing competition they were taking on. Today, it would be hard to believe but brands like Kiehl’s have done just that.
That’s the power of a Big Idea that can get one noticed in the clutter. It’s the creative thinking that goes behind the brand that gets it up there into the minds of the target customers. Once the brand has gained a foothold in the market, it can follow a traditional media plan and grow its business. An important insight is that Big Bears chalks out a growth strategy for the brand rather than just delivering a communication plan and creatives. This low-budget launch strategy is a disruptive game-changer that has challenged the status quo many times.
If you believe that you have a great product which can gain twice the traction through powerful advertising, do let us know.
The famous Beatle’s song ‘Money Can’t Buy Me Love’ may sound rebellious but as a matter of fact, some brands have outshone competitors with traditional media budgets on the dint of their powerful communication. Yes, Quality over Quantity.
Many aspiring companies with products as good as any other big brand just cannot believe that they can build their brand when they consider the huge advertising spends of established players, the celebrity endorsements, and the market reach. "Branding services in Hyderabad" is an example of how effective strategy can overcome big-budget constraints. “Advertising? Well, not now or maybe later down the line,” is the probable answer. Big Bears has upended the myth by launching brands within budgets that would make advertising agencies in Hyderabad and Marketing Pundits rewrite the rule books.
Then how is it possible and why others aren’t doing the same? It’s the power of strategy and creativity combined, which helps Big Bears to come up with novel ideas of launching a brand or taking an existing one to the next level. Many world-famous brands have had humble beginnings with low-budget launches compared to the existing competition they were taking on. Today, it would be hard to believe, but brands like Kiehl’s have done just that.
That’s the power of a Big Idea that can get one noticed in the clutter. It’s the creative thinking that goes behind the brand that gets it up there into the minds of the target customers. Once the brand has gained a foothold in the market, it can follow a traditional media plan and grow its business. An important insight is that Big Bears chalks out a growth strategy for the brand rather than just delivering a communication plan and creatives. This low-budget launch strategy is a disruptive game-changer that has challenged the status quo many times.
If you believe that you have a great product that can gain twice the traction through powerful advertising, do let us know.
