With rapid digitalization taking place in the world, it is of paramount importance that every business formulates a strong social media marketing strategy. It comes as no surprise since there is a generational change in how we communicate today as compared to just a decade ago.

Recently, social media was taken by storm as the nation's beloved daughter P. V. Sindhu won the World Badminton Championship at St. Jakobshalle in Basel, Switzerland. Various eminent personalities have congratulated Sindhu for the victory and bringing laurels to the nation. Amid this conversation, we wanted to leverage the Academy which helped P. V. Sindhu to reach these heights.

As P. V. Sindhu uses the gymnasium at Suchitra Academy for her rigid fitness regimen and training, a campaign "World Champion Needs World Class Training" was developed to showcase her dedication towards training and what it takes to get to the top! The campaign was executed immediately on social media to transform the trend into brand engagement which made the video go viral on the internet. The video was shared by various eminent personalities such as Anand Mahindra and others.