One size fits all doesn’t work in a vast and demographically diverse market like India. In this regard, no one knows the South better than us. And no wonder, Big Bears has launched successful campaigns for National and International brands across South India..
It is not just about flawless translation or dubbing a film. Or for that matter, replacing a National Star with a regional Star in the same script. It begins with a clear understanding of the consumer mindset and how to speak their language in terms of cultural identity and customs to establish a strong connect. In plain and simple terms, it may literally translate into approaching different demographies in their own regional language but it’s much deeper than that. Whether it’s about flavours, rituals, festivals or local sensitivities, one has to know the market inside out.
Today, ‘think global-act local’ places a special emphasis on ‘local’. One has to understand the purchase patterns which peak during local festivals and greatly vary from region to region. Even if Brand Strategists consciously make an effort to follow local trends they fall into the trap of stereotyping their target audience. For example, Charminar stands for Hyderabad or the Kathakali mask stands for Kerala. This results in every creative rendition being a look-alike and nothing more. This is where brands trying to enter the South lose an opportunity to really connect with their audience.
What’s more, we believe it’s worth going a step further where we have revived the traditional feel amongst the younger generations through engaging campaigns which take them back to their roots. Our Ugadi-centric campaigns that had held a contest-a-day for each Ugadi pachadi flavour resonate till today. If you want a taste of the South, you’re always welcome.
One size fits all doesn’t work in a vast and demographically diverse market like India. In this regard, no one knows the South better than us. And no wonder, Big Bears, the best agency in India, has launched successful campaigns for National and International brands across South India.
It is not just about flawless translation or dubbing a film. Or for that matter, replacing a National Star with a regional Star in the same script. It begins with a clear understanding of the consumer mindset and how to speak their language in terms of cultural identity and customs to establish a strong connect. In plain and simple terms, it may literally translate into approaching different demographies in their own regional language but it’s much deeper than that. Whether it’s about flavours, rituals, festivals or local sensitivities, one has to know the market inside out.
Today, ‘think global-act local’ places a special emphasis on ‘local’. One has to understand the purchase patterns which peak during local festivals and greatly vary from region to region. Even if Brand Strategists consciously make an effort to follow local trends they fall into the trap of stereotyping their target audience. For example, Charminar stands for Hyderabad or the Kathakali mask stands for Kerala. This results in every creative rendition being a look-alike and nothing more. This is where brands trying to enter the South lose an opportunity to really connect with their audience.
What’s more, we believe it’s worth going a step further where we have revived the traditional feel amongst the younger generations through engaging campaigns which take them back to their roots. Our Ugadi-centric campaigns that had held a contest-a-day for each Ugadi pachadi flavour resonate till today. If you want a taste of the South, you’re always welcome.
In a region as vibrant as South India, choosing the best advertising agency in Hyderabad can make all the difference. Our expertise ensures that your campaigns aren’t just localized but truly resonate with the heart and soul of the audience.
