Customer
Loyalty

Consumer Behavior is a Microeconomics theory of how consumers allocate incomes among different goods and services. So why are Advertising Agencies grappling with it when it’s best left to Marketing Managers and Economists? Well, Consumer Behavior is more than just complex graphs, data analytics, and equations in the Advertising world. It branches into ‘Brand Loyalty’.

Read any article on ‘Brand Loyalty through Digital Marketing’ and it has the same checklist suggesting Brand Influencers, Brand Engagement, and similar over familiar terminologies. At Big Bears, we offer a deeper insight into Customer Loyalty. We would like to define it as a long-term connect with the brand that is independent of price. From ensuring repeated purchases to enduring tough times like the pandemic, Brand Loyalty fortifies a brand against the changing Market Dynamics.

Believe it or not, Brand loyalty helps businesses grow at more than twice the rate compared to the competition. While maintaining the product quality is essential for sustaining Brand Loyalty, a factor like sustainability can play an important role. Say, for the brand Tupperware which became a household name across the world has been hit by the recent campaigns against the use of plastic products. As audiences become more aware, it’s important to evolve with the times. Certain brands like Gold and Silver Jewellery brands, Brand Loyalty and time are directly correlated but not for all as the Tupperware example goes. Needless to mention new technology threats or for that matter awareness campaigns against sugar consumption which has concerned the soft drinks market, the brand guardians should always be on their toes.